Copywriting is a crucial skill for company owners in the 21st century. In today’s world, people spend much of their time online; thus, marketing strategies are aimed at them.
Copywriting is critical to the success of any advertising campaign since it is responsible for attracting potential customers. This is where copywriting comes in, making your content appealing to your target audience and converting them to paying customers.
Who is a Copywriter?
In marketing, copywriters are the creative minds and hands behind the content in various promotional materials. For example, they write interesting clear text that is used in different ways to advertise ideas and products to help businesses reach their goals. They do this through websites, print ads, and catalogs. They must be able to comprehend the message that the customer wants to convey as well as the intended audience, and then translate both into written content that corresponds to the company’s style standards. They must research keywords, write engaging material that appeals to readers’ emotions.
Now, more than ever, the Internet has opened up new prospects for copywriters. To stay up with the fast-paced world of the twenty-first century, you’ll need to hone your skills and knowledge about the current subject.
Free Online Courses on Copywriting for Beginners
Are you interested in learning copywriting? This collection of free online courses on copywriting will help you understand the ins and outs of copywriting in-depth and become a master of the art.
1. Become A Copywriter Pro from Ground Up
Do you want to learn how to become a top-notch copywriter? If yes, this course is for you. You will learn Everything you need to know about becoming a good copywriter from the best writers in the industry.
After completing this course, you will express yourself clearly and creatively in your writing. Also covered in detail in this course is the information you’ll need to get started as a copywriter and the techniques you’ll need to become a professional copywriter. Additionally, it will show you how to adapt your material based on your target audience’s preferences and how online writing varies from traditional print writing.
Learning Platform: Eduonix
Duration: 3 hrs
Level: Beginner
Cost: Free
Certificate: Yes, with a fee
2. Professional Business Writing Skills
This Free course covers the whole spectrum of professional and business writing techniques and strategies.
A total of three modules are included in this business writing course. Students will learn about the many forms of collaborative business writing, how to build up style rules, and the obstacles to successful collaborative writing in each course module.
In addition, students will learn how to write business letters, proposals, and reports, among other skills.
Learning Platform: Alison
Duration: 6-10hrs
Level: Beginner
Cost: Free
Certificate: Yes, with a fee
3. Copywriting Foundations (Sell Using Your Words)
It is an online course developed for freelance copywriters and entrepreneurs, and aspiring copywriters to teach them the fundamentals of the art of writing. This course teaches on How to create a good Customer Persona, the process of developing your Big Idea, identifying the emotion your reader craves most, and pinpointing the one action step you want them to take after seeing your content. These and more are all topics covered in this course.
Learning Platform: Udemy
Duration: 2hrs
Level: Beginner
Cost: Free
Certificate: Yes
4. Conversion Copywriting 101
This is a free course from Copyhackers, a profound online resource center that helps product creators to connect to their audience. This is an introductory course that introduces beginners to everything they need to know about copywriting, and the skillsets needed to create powerful sales copy that converts audience to buyers.
Learning Platform: CopyHackers School
Duration: 3hrs
Level: Beginner
Cost: Free
5. Effective Copywriting Basics for Entrepreneurs
A professional copywriter must be well-versed in the fundamental laws of grammar and language and possess a strong talent for presenting compelling arguments, which is exactly what this course is designed to teach.
During this free course, you will learn how to enhance your copywriting techniques, including writing compelling sales copy, creating better emails, and writing articles that can convert readers into buyers.
Learning Platform: Udemy
Duration: 1hrs
Level: Beginner
Cost: Free
Certificate: Yes
6. An Introduction To Writing Promotional Content In English
Practical tactics for promoting content on social media are introduced in this course, with a particular emphasis on advertising.
The rise of social media usage has led to an increase in the demand for promotional content from organizations. Customers increasingly expect to be updated on corporate news, new goods, and promotional offers via social media channels. Understanding some of the fundamental methods that are regarded vital in the field of advertising is essential for everyone who wants to produce commercials in English, whether they are copywriters or business owners.
This course teaches some effective tactics for promoting content on social media with a particular emphasis on advertising, and some of the most significant technical components of ad copywriting.
Learning Platform: Udemy
Duration: 2hrs
Level: Beginner
Cost: Free
Certificate: Yes
7. Mastering the Art of Persuasive Writing
This free online course walks you through writing methods and ideas that can help you enhance your writing skills and confidence. The instructor begins by explaining how to use tried-and-true copywriting formulae and methods before going into industry insider secrets. Using persuasive language to sell things and services and promote ideas and sentiments is the subject of this course. Whether you are working, it is possible to reach new creative heights and fulfill your creative objectives with this course.
Learning Platform: Alison
Duration: 3-4hrs
Level: Beginner
Cost: Free
Certificate: Yes, with a fee
8. Copywriting for Conversions (How to Write Persuasive Content)
Conversion copywriting is a free online course that teaches you to produce compelling content. The most effective skill you can master whether you’re in the business of selling things, services, or promoting affiliate deals is copywriting. As a student, you’ll learn the best ways to leverage the power of words to draw in readers and draw in customers. You will also acquire the techniques you need to create attention-grabbing, engaging, and compelling content that will convert visitors into customers,
At the end of this course, you will have learned how to make your website contents, blog posts, and posts on social media stand out above others while achieving a high conversion rate.
Learning Platform: Alison
Duration: 3hrs
Level: Beginner
Cost: Free
Certificate: Yes, with a fee
9. 155 Years of Copywriting Insights
The sole goal of this free course is to teach you the fundamental concepts of copywriting and how to put them into practice to enhance your sales significantly. It is intended for business owners and freelance copywriters who wish to understand the elementary secrets of copywriting to enhance their abilities and increase their sales.
Learning Platform: Udemy
Duration: 3hrs
Level: Beginner
Cost: Free
Certificate: No
10. The art of storytelling
When it comes to copywriting, storytelling has long been utilized to entice the reader. Storytelling is an essential skill for any copywriter to connect with their audience.
The instructors and story artists in this free course will share their experiences of using the storytelling tools in the past. You’ll also begin to think about what sorts of stories you would like to tell and how to select a good story for your content to captivate your target audience.
Learning Platform: Khan Academy
Duration: 3hrs
Level: Beginner
Cost: Free
Certificate: No
In conclusion, our selection of free courses on Copywriting is now complete! We are sure you will gain a general overview of copywriting and get a head start on your project using these resources. Some of these free courses award a certificate of completion to students who successfully complete the course.
