There are a number of high-paying Digital Marketing side hustle skills anyone can learn and start earning from. Digital Marketing skills are becoming more and more important with the rise of digital media. As technology changes, so do marketing strategies. Digital Marketing is an essential skill to have in the 21st century as the success of every business depends on it. It’s not just about advertising and promotions, it’s about understanding your customers and giving them what they want.
Marketing skills are essential for every business. But what if you are not running a business? Yes, you can still make money with marketing skills by helping others to promote their products or services and earn cool cash every week.
This article will expose you to some marketing skills you can run as a side-hustle business
Marketing is a broad term, and there are many skills that fall into this category. If you want to find success with marketing, you should first think about what type of marketing skill you have or that you can learn. Marketing professionals are usually skilled in one or more of the following areas:
– Public Relations (PR)
– Social Media Marketing (SMM)
– Search Engine Optimization (SEO)
– Email Marketing
– Business Development (BD)
– Branding and Design
We will discuss some selected skills in the following paragraphs.
20 High-Paying Digital Marketing Side Hustle Skills
Here are some selected high-paying digital marketing side hustle skills you can take up that will not affect your main job.
1. Email Marketing Management.
Email marketing is the practice of sending promotional emails to a list of contacts who have signed up to receive messages from a person or an organization through email. Newsletters are an excellent way to keep in touch with customers and prospects while also promoting your brand and encouraging sales.
Email Marketing Managers are entrusted with the task of increasing the number of subscribers or product sales. Alternatively, they may be tasked with establishing long-term client connections or raising brand recognition in order to increase revenue in the long run.
Businesses all around the world require help collecting email addresses, developing a list from scratch, and maintaining contact with their customer base, which means you’ll need marketing skills.
Businesses all around the world require help in collecting email addresses, developing a list from scratch, and maintaining contact with their customer base. You can learn and develop Email Marketing skills by taking several courses online.
2. Google AdWords Setup and Management.
In addition to being a valuable marketing skill, Adwords skills can be used to optimize paid advertising campaigns to assist other businesses to boost their revenue by being able to reach out to more customers. Any digital marketing business that has ever dealt with customers that used Google AdWords for their sponsored search ads is likely to have come across this situation.
Google AdWords skills can be used to help small businesses in your area rank higher in Google searches. Telling a business owner that you can get his or her company towards the top of search results may convince him or her to pay just if someone clicks on his or her ad.
Aside from helping other businesses with the skill, you can also utilize the skill to sell your products and services as well.
You can learn Google Adword setup and management skills on the Google Digital Garage learning Platform.
3. Paid Influencer Outreach and Management.
The term “paid influence” refers to when a company or organization pays someone to promote their brand or products. Influencer marketing is the most popular form of the paid influence campaign. As a typical example, if you are identified as an influencer on a social media site such as Facebook, Twitter, or Instagram, corporations, and organizations may pay you to promote their brands, products, or services that they are providing on your platform in order to reach as many people as possible within your sphere of influence.
A strong online presence on social media or blog platforms where you have acquired a large number of followers or visitors to your page is required to achieve this. You must have developed a reputation in a certain field for which you routinely publish material, such as sports, entertainment, academics, money, or other similar topics.
Before influencers attain that status, they were the people who creates quality content on media platforms. Their impact is a direct outcome of their ability to provide such high-quality content that they were able to attract a good audience. They have also mastered the art of creating quality compelling content that their target audience can not resist.
You can earn big through paid influence from big brands and organizations by using your influence to talk about what they do.
4. Social Media Advertising Management.
If you’re skilled at establishing niche-focused audiences and have a knack for social media advertising, you might be able to find customers on the side and charge them monthly fees to conduct sponsored social media campaigns on sites such as Facebook, Instagram, LinkedIn, and Twitter.
Providers of social media advertising services have a number of benefits, including the ability to create and manage social media commercials, as well as collaborating with a graphic designer and splitting the profits.
Small businesses may reap significant benefits from social media advertising, but they may not be aware of how to get the most bang for their buck without wasting their money.
5. Social Media Account Management.
Despite having a high marketing budget, many businesses fail to effectively manage their social media accounts and keep them incredibly relevant to their target audiences because they lack the time, money, and tools necessary. It is entirely up to your clients whether they want to use any or all of the social media outlets available to them.
If you anticipate investing the same amount of time each month in this endeavor, double that figure by an appropriate hourly rate. So keep it in mind that if your monthly fee is in the tens of thousands of dollars, a business may just as easily engage an agency to assist them as they would hire you to perform the work themselves. Don’t under-price, but do so in a reasonable and professional manner.
Have you ever come across an intriguing and compelling sales copy that you found difficult to resist? If yes, it is all the work of copywriters. Copywriting is critical to the success of any advertising campaign since it is responsible for attracting potential customers. It’s no secret that companies put a lot of effort into their websites, advertising, and marketing initiatives in order to achieve their goals. Despite this, there are going to be instances when you don’t know what to say and need some inspiration.
So here’s when the expertise of a copywriter comes in handy. Company copywriters are in great demand in this day and age of digital marketing and advertising, as companies seek to create extremely persuasive material to advertise their products and services. Websites with interesting marketing content are more likely to attract customers.
You can start your journey of becoming a good copywriter today and add more to your earning power.
7. Search Engine Optimization (SEO).
The goal of every company is to increase the visibility of their website on search engines; they want to rank higher than their competitors when customers search for a term relating to their products or services. Effective digital marketing requires a high search engine rating and a high presence online. A good SEO professional must be hired in order to accomplish this goal.
As an SEO professional, you can earn a lot of money by assisting clients in optimizing their websites for search engine optimization. The ability to consistently provide results and gain recommendations from happy clients enables successful SEO freelancers with great marketing abilities to effortlessly transition their side hustles into full-time companies. As long as you regularly produce results and generate recommendations from delighted clients, SEO is a highly lucrative business.
The SEO freelancers, on the other hand, will have a portfolio of samples to show you, the ability to explicitly set expectations for timeliness, and the ability to give a wide range of services rather than only generating articles with the keywords you’ve researched in their repertoire.
8. Content Promotion.
You can go the extra mile by writing articles and then utilizing your content marketing talents to assist them in promoting each post (and see actual results). There are a couple of options for accomplishing this.
To get started, you might create your own blog in a certain blog niche, work hard for a few months to acquire some traction, then start writing for others and using your own audience to spread the word about their material to a wider audience. The writing doesn’t stop there; you also devote time to content promotion for them, which will inevitably result in higher-paying contracts with these clients in the long run.
Alternatively, you may generate content for them and then assist them in finding effective ways to promote that content. One example of this would be to offer a package deal in which you write articles and assist them in promoting those articles on LinkedIn and Facebook at the same time. Then you simply charge a service fee for the complete bundle of services you’ve provided
Infographics are popular with businesses, just as they are with our minds. They provide information in a visually appealing manner and are easily shared on the internet.
In light of the high shareability of infographics, if you have the marketing abilities and design skills to make them, you should absolutely consider including them in a content marketing campaign as a component of your overall strategy. In exchange for an infographic idea that resonates well with a brand and has a high likelihood of being seen by a large number of people, you may easily earn $300-$500 (or much more depending on your skill) depending on the budget of the client.
10. Logo Design.
Logo is very important to bands and businesses. Companies employ various symbols, icons, graphic marks, stylized names, and drawings to represent their brand’s visual identity. People will be able to remember the product and the quality of the brand when they see it on the store shelf. Companies spend a lot in creating a logo that resonates with their brand and the product and services they offer.
Maybe they’re just starting out and don’t know what they’re doing. For logo design services, you can easily charge $500 or more if you have the marketing skills to create logos that are appealing to the eye, clean, and professional.
The importance of a logo and its long-term value is understood by companies. As a result, they’re willing to shell out the cash and put up with the hassle of getting a custom logo created. Your marketing talents in the design sector can help you establish a side business by designing logos for people and businesses. You’ll get referrals and be successful if word gets out that you did a great job.
You can take up an online course to learn everything about logo design and start earning in no time.